Zoomshere:
The whole team, one story at a time
ZoomSphere is social media management platform built for teams: the scheduling, approvals, analytics, and client juggling that agencies deal with every single day. The video follows four people inside one marketing agency, each stuck in their own version of the same familiar mess.
2D
Live Action
Video Runtime
75 sec
The Product
SM Management
Production Timeline
5 weeks
Video built to travel
ZoomSphere didn't come to us looking for a single video to run once and shelve. They wanted a piece built to live everywhere at once: front and center on paid social, cut down into standalone spots for separate ad campaigns, and reused as organic content long after the initial launch was over. Every visual in the video had to earn its place twice, once inside the full story, and once again on its own as a future ad.
Alongside that kind of reach, they wanted real storytelling. Not a feature walkthrough, but something that made people feel the problem first, before ever seeing the fix. Getting both at once, a video flexible enough to be sliced apart and strong enough to carry a story on its own.
Alongside that kind of reach, they wanted real storytelling. Not a feature walkthrough, but something that made people feel the problem first, before ever seeing the fix. Getting both at once, a video flexible enough to be sliced apart and strong enough to carry a story on its own.
The Turn
The first half of the video sits inside the chaos. Real people, real frustration, dealing with the everyday mess of running social media for multiple clients at once, the kind of problem ZoomSphere exists to solve. We shot it straight, no product in sight, just the feeling of a day that keeps getting harder.
Then ZoomSphere appears, and the tone shifts with it. The same people who were drowning a minute ago are now working inside the actual platform, and their day gets visibly easier. Pairing live action performances with real interaction on the real interface let us sell both sides at once, the emotional relief and the actual product doing the work, instead of picking one or the other.
What sells the turn isn't the product appearing, it's the same face going from tense to relieved. That's the one thing animation can't express itself without live action video component.
Then ZoomSphere appears, and the tone shifts with it. The same people who were drowning a minute ago are now working inside the actual platform, and their day gets visibly easier. Pairing live action performances with real interaction on the real interface let us sell both sides at once, the emotional relief and the actual product doing the work, instead of picking one or the other.
What sells the turn isn't the product appearing, it's the same face going from tense to relieved. That's the one thing animation can't express itself without live action video component.
Following four separate people through the same story also meant we were shooting four short films at once without ever saying so. Once the full 75 second video wrapped, we cut it apart by character, giving ZoomSphere standalone bumpers for each employee alongside the main piece. One shoot, five finished assets. It's one of the quiet advantages of building live action this way.
